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Your business is a cake

Too many people think that a website is a magic bullet for their business, but it’s really just an ingredient in the delicious cake mixture that is your business. I’m Aaron Taylor, CEO and Co-founder of Six Two and I’m going to explain how you can make better decisions when buying a website by looking at your business as a cake and working out which ingredient your website is.

Why are you doing this in the first place? What has convinced you that the thing you need is a website? That’s what I will be tackling today in this vlog.

The industry has done a remarkable job in convincing people that a website will solve their problems and it is a must have when running a business. This is completely untrue – many businesses have become successful without needs to buy a website. I am going to prove this by using cake.

A cake is made out of ingredients like your business. There are going to be some really important ingredients that will form the foundations of your business depending on the type of business you are running. A website might be the egg or the flour. For businesses like Amazon their website is the egg, the flour and everything else that goes into cake.

You need to figure out how important a website is to your business. Don’t fall into the trap of ‘build it and they will come’. It’s a case of build it, make it useful to people and promote it, promote it!

What I am saying is put your finger into the big gooey mixture bowl of your business, taste it and work out what else you can put in to make it taste better. See how your business is a cake by watching the video below.

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