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A website by itself is good. A website connected to other systems can be great. With website integrations, you can send and receive data between your website and other applications to save your business time and money, amongst other benefits.
This is episode 17 of Jargon Busted, a series our COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, specialises in web design in Ashford Kent.
Hi, welcome to Jargon Busted. Today I’ll be talking about website integrations.
Website integration is when your website sends or receives information from another website or application. It means that rather than your website being an isolated system that doesn’t talk to anything else, it can make friends, connecting with other key systems to save time and give other benefits.
For example, every time one of your visitors fills out a contact form, registers as a member, buys something or books an event, that data will be recorded in your website.
You can push this data into other systems, saving you from having to manually copy and paste it across. Your contact forms can go straight into your CRM. Your member registrations can be automatically added to your Mail Chimp list. And your event bookings could go straight into your event management system.
This doesn’t just save time but also reduces human error. You can also pull data from other systems into your website, for example, let’s say you sell products online and offline.
You have a finite amount of each product and you use a stock management system to record how many you have left. You could pull your stock levels from your stock management system into your ecommerce so that you don’t accidentally sell something online that you’ve actually run out of.
In terms of how integrations work, some are simple and you could do yourself via plugins or things like Zapier. Most are more technical and you’d need to work with a developer. Either way, integrations take either time or money to do but if, over the course over the year, the integration will save you more than you invest, it’s worth doing.
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