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Pay Per Click or PPC helps you get instant traffic and potential customers to your website through online ads. But for this privilege, you pay each time a visitor clicks through to your site. Watch to find out how it works, and what to do and avoid doing to get the most out of it.
This is episode 12 of Jargon Busted, a series our COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, specialises in web design in Ashford Kent.
Hi, welcome to Jargon Busted, the series where I explain what a website term means in two minutes. Today I’ll be talking about PPC.
PPC stands for pay per click. It’s when you have online adverts and you pay each time a visitor clicks on that advert to visit your site. In Google, they’re the results that appear right at the top with the word ‘ad’ in a tiny box when you search for something.
PPC could also be referred to as paid search because you’re paying to get traffic rather than getting it organically through SEO or content marketing (see the links below). This means that PPC can have more upfront costs than other forms of digital marketing because, in addition to your time to manage the campaign, or paying a company to do it for you, you pay every time someone clicks.
This can range from mere pence to hundreds of pounds per click, depending on your industry and how competitive it is, but for most local SMEs it tends to be a few pounds per click and you can set budgets so that you don’t spend more than what you can afford. But what you get for you money is instantly being on page one. This can be really valuable where you need fast results or higher volumes of traffic than what you could achieve organically.
Now, running a PPC campaign takes knowledge and skill so if you want to do it yourself but have no experience, get training, read guides: there’s loads of free and paid resources, otherwise you’ll just lose money, and never send an advert straight to your generic homepage; always send it to a dedicated landing page which ties in with the messages used in you advert as it’s far more likely to convert.
I’m Helen from Six Two. Subscribe to our YouTube series or follow Six Two on LinkedIn to get next week’s episode. Bye for now.
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