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Content marketing is where you create and share content such as blogs, videos and social media posts that get your target customers interested in the products or services your company provides but they’re not a direct sales pitch. Find out why it works and tips for a good content marketing strategy.
This is episode 11 of Jargon Busted, a series where our COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, is a web design agency in Ashford Kent.
Hello, welcome to Jargon Busted, where I explain what a piece of website jargon means in two minutes. Today I’ll be talking about content marketing.
Content marketing is where you create and share content such as blogs, videos and social media posts that get your target customers interested in the products or services your company provides but they’re not a direct sales pitch.
It makes sense when you think about it: gone are the old days where we, as customers, we’d be prepared to put up with “Buy this! Buy that! Look at how great our stuff is!” We dismiss hard sales in favour of things we find genuinely interesting and relevant based on our needs and interests.
Like many things in life and business, it’s a simple concept at its core: work out who your audiences are, what they care about, what they find funny or interesting,what challenges or goals they have, and create content on those topics.
For example, in my earlier episode on keywords, (link below) I used the fictional example of a mobile hairdressing business called Hair By Nicola. Rather than just using social media to promote getting a hair cut, Nicola could create posts showing the latest hairstyles from catwalks, photos of hair she’s styled for other customers, and tutorials on how to create your own hairstyles at home.
It’s not a sales pitch but by keeping her customers engaged in stuff they’re genuinely interested in, and being at the forefront of their minds, when they’re ready to buy they’re far more likely to think of her.
The Content Marketing Institute have produced a great checklist to follow when creating your content which is that it should be findable, readable, understandable, actionable and shareable. Check out the link below to their blog as it’s a great resource. That’s it for now.
I’m Helen from Six Two. Subscribe to us on YouTube or follow Six Two on LinkedIn for next week’s episode. Until then.
Content Marketing Institute article.
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