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If you need to buy a website but aren’t quite sure what a responsive website is, watch this 2 minute video to find out what they are and how to ensure your website users have the best experience possible on either their mobile, tablet or desktop.
This is episode 2 of Jargon Busted, a series our COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, specialises in Kent Web design.
Hi. Welcome to Jargon Busted where in two minutes you’ll learn exactly what a piece of website jargon means in plain English. This week’s term is responsive websites.
A responsive website is one that’s mobile friendly. It automatically resizes on mobile phones and tablets so that it’s really easy for your visitors to use.
Have you ever tried to access a website on your phone and when it loads it’s absolutely tiny and you have to zoom in and scroll across and it’s just a horrible experience. That’s a non-responsive website and some still exist today.
In fact, if your website was designed more than 5 years ago, maybe even 3 years ago and hasn’t been updated since, there’s a good chance it won’t be responsive. Why does that matter?
For a start, nowadays, more people use their phones to access websites, particularly end consumers, Joe public. If they can’t easily navigate around your website, they’re not going to stay.They’re certainly not going to buy. If your customers are other businesses, they’re more likely to use a desktop but roughly 20% may use their mobile and you don’t want them to have a bad experience.
The other important reason to have a responsive website is that Google will actually penalise you if you don’t. It de-prioritises your website in mobile phone search results, meaning you’ll be losing visibility and business.
My name’s Helen from Six Two. If you found this useful, subscribe to my YouTube series where every week I’ll be shedding a little bit of light on another piece of website jargon. Until next week.
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