What is a bespoke website? Jargon Busted vlog Six Two Tech

What is a bespoke website?

If you’re thinking of getting a new website, there’s lots of different types of website out there. Knowing which one is right for you can be a bit of a minefield. In this episode, we explain what a bespoke website is. Learn the pros and cons of website builders and whether they’re the right route for your business at this stage.

This is episode 6 of Jargon Busted, a series our COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, is a web design agency based in Ashford Kent.


Hi, welcome to Jargon Busted. In the next two minutes, you’ll learn what a piece of website jargon actually means. This week’s term is bespoke websites.

A bespoke website is one that’s been designed and built from scratch so you get 100% of what you want without any constraints, as opposed to a pre-built template that anyone can buy off the shelf.

It’s the equivalent of hiring a carpenter to create wardrobes that fit the exact dimensions of your bedroom as opposed to buying some from Ikea. This means that you do have to work with a professional if you want a bespoke site; it’s not one where you can do it yourself.

Bespoke websites give you a unique, one of a kind design and – providing your designer knows their stuff – a higher quality finish.

They’re great when you need fine control over how everything looks or some specific functionality that you can’t just buy off the shelf, and also for sites with lots of pages and information where you really need to manage your content as time-efficiently as possible.

This is all good stuff but because bespoke sites are created from scratch, they take more time and cost a lot more compared to templates. Whether this represents a good return on investment all depends on the nature and age of your business, who your customers are and what you want to do on your website. Sometimes, a good quality template can be better value for money. Other times, it just won’t cut it. It’s about the right tool for the right job.

Thanks for listening. I’m Helen from Six Two. Subscribe to my series to hear next week’s episode on template websites. Bye for now.

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Related links
What is a website builder?
What is a template website?

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