URL's & Slugs Jargon Busted vlog Six Two Tech

What are URL’s & Slugs?

URLs you may have heard of, but slugs? And you probably had no idea that your website is literally crawling with them. But unlike the garden variety, website slugs can be great for your SEO. Watch to find out what URLs and slugs are and how you can use them to get more visibility on Google.

This is episode 15 of Jargon Busted, a series our COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, specialises in web design in Ashford Kent.


Hello, welcome to Jargon Busted. Today I’ll be talking about URLs and slugs; possibly the most attractive piece of website jargon you’ll come across.

A URL is the full address of a website page, for example https mycompany.co.uk/contact.

There’s a lot of different parts to a URL but after the https and the www, the next bit is your domain name, mycompany.co.uk. The last part of the URL is the slug, for example: /contact, /about.

When we take the whole end-to-end address, starting with the https and ending with the slug, this forms the URL.

URLs and slugs are important for your SEO. If you’re replacing your old website with a new one, you must make sure your website developer redirects the URLs on your old website to the corresponding ones on your new site. If they don’t, any links going to your old URLs will break, meaning your customers will get a 404 page not found error, and you’ll also lose SEO value that you’ve built up.

Your slugs can also positively or negatively affect your SEO. Long, undescriptive slugs are generally bad for SEO, for example, on older websites, the slugs can sometimes be a series of numbers which don’t tell Google or your visitors what your page is about.

Have short slugs that are descriptive and contain your keywords where relevant. If you have a team page, the slug should be /team. If you have a blog, /blog. If you’re a locksmith with a call-out service, a slug with your keywords could be /24hourlocksmith followed by the name of your town.

I’m Helen from Six Two. Check out the links below for more reading and subscribe on YouTube or follow Six Two on LinkedIn for next week’s episode. Bye for now.

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