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Keywords are the words you should have on your website to help more new customers find you online. You can target specific industry, topic and location terms to make it easier for your audience to find on Google.
This is episode 10 of Jargon Busted, a series where Six Two’s COO Helen demystifies common website terms in just 2 minutes. Our company, Six Two, specialises in web design in Ashford Kent.
Hi, welcome to Jargon Busted. In the next two minutes I’ll be demystifying a piece of website jargon. Today I’ll be telling you about keywords.
So keywords are the words that your customers use to search for your company or the services you provide. Having these keywords in your website will help Google and other search engines to associate your website with those keywords so that when someone searches for those keywords, you’ll be included somewhere in the search results.
If your company’s called Hair By Nicola, one of your keywords will be “hair by Nicola”. We can think of these as your brand keywords. However, if you want your website to help attract new leads, you’ll also need keywords that describe the products or services you provide.
For example, if Nicola is a mobile hairdresser in Kent, her site should also contain keywords such as “mobile hairdresser in Kent” and variations such as “hair stylist” and “hair colourist” to help new customers discover her website.
Keywords can also be questions or issues that your customers type into Google, for example: “Best mobile hair stylist in Kent” or “Why has dyeing my own hair turned it pink instead of red?” You can find out the best keywords to use through doing keyword research.
Once you know your keywords, you then need to optimise your website with them. I’ll pop a couple of links to articles on keyword research and optimisation in the description below because they’re longer topics. You should also be aware that just because you have keywords in your site doesn’t mean that you’ll be on the top spot of page 1; follow the other link in my description to my episode on search engine optimisation to understand why, although they do give your site the best possible starting point.
I’m Helen from Six Two. If this was helpful, subscribe to my YouTube series to catch next week’s episode. Until then.
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