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Six Two’s web design Kent CEO, Aaron Taylor’s latest vlog explores Google’s Game…
All websites have to compete in Google’s game to compete for the number one slot and gain all the traffic.
The hard part for you as a business owner is to decide how much or little you would like to invest in Google’s Game. But be warned it’s a game that doesn’t come with instructions, the rules aren’t clear and can change at any point.
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We’re helping you make better decisions and have better conversations when you’re buying a website.
Web design is broken but I’m hoping with sufficient amount of duct tape we can make it a whole lot better again.
There exists in this world an organisation, an organisation that is multinational, that has tens of thousands of people working for it all around the globe.
This organisation wields an incredible amount of power and if you’re online and if you’re in business this organisation can at any point have a dramatic impact on your business. By being online and in business, you are automatically playing the game set by this business.
You’re automatically playing by a bunch of rules that you may not even know exist and the thing about this organisation is that at any time, for any reason without warning they can change the rules and that can make or break your business. Who am I talking about.
You’ve probably guessed that organisation’s name is Google and you are playing Google’s game. Actually it’s a little unfair to just pick on Google because like I say if you’re online and if you’re in business and you’re trying to make a success of it online. Then you’re playing Google’s game, you’re playing Facebook’s game, you’re playing Twitter’s game, LinkedIn’s, Instagram. You name it, you are playing their game and they can change the rules.
This is a thing that you don’t get told when you start going into business, when you start launching your organisation’s and when you start trying to make and gain influence online and connect with people and things like that. No one tells you that you are playing by a set of rules that you will never fully understand. Which is why today I wanted to be the person to say this is the name of the game and these are ultimately the rules.
Whatever any of these companies say about their reason for existing whether that being organising the world’s information and making it universally accessible or connecting every single person on the planet with every other person on the planet.
The truth is that regardless of what these companies say, these people have one thing at the top of their agenda. Curating and promoting content that they think their users are gonna find interesting. So in the case of Google this is new, fresh, original content. So whether it’s Instagram, whether it’s Facebook, whether it’s Google. The name of the game for them is push new, fresh, unique and engaging content to its users and that’s where you come in because this is the name of the game.
You need to be producing new, fresh, original content and feeding Google, feeding Facebook, feeding Instagram. And if you do that then they reward you with clicks, with likes, with traffic and hopefully some of that you convert into business. That is Google’s game. Well I’m calling it Google’s game because I like the alliteration. That is the name of the game, if you are online and if you are in business, produce new, fresh, engaging content, feed it to Google and you will win.
My name is Aaron Taylor, I’m helping you to make better decisions and have better conversations when you’re buying a website. Until next time.
This is episode 11 of Web Design is Broken, a series where our CEO Aaron explores the issues with our industry and helps you to make better informed decisions when it comes to your website. Our company, Six Two, specialises in web design in Ashford Kent.
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