Google's game vlog - Six Two Tech

Welcome to Google’s Game

Six Two‘s CEO, Aaron Taylor’s latest vlog explores Google’s Game…

All websites have to compete in Google’s game to compete for the number one slot and gain all the traffic.

The hard part for you as a business owner is to decide how much or little you would like to invest in Google’s Game. But be warned it’s a game that doesn’t come with instructions, the rules aren’t clear and can change at any point.

Watch the video below and subscribe to our YouTube channel here.

We’re helping you make better decisions and have better conversations when you’re buying a website.

Transcript

00:00
Web design is broken but I’m hoping with sufficient amount of duct tape we
00:08
can make it a whole lot better again. There exists in this world an
00:13
organisation, an organisation that is multinational, that has tens of thousands
00:22
of people working for it all around the globe.
00:25
This organisation wields an incredible amount of power and if you’re online and
00:32
if you’re in business this organisation can at any point have a dramatic impact
00:40
on your business. By being online and in business, you are automatically playing
00:47
the game set by this business. You’re automatically playing by a bunch of
00:54
rules that you may not even know exist and the thing about this organisation is
00:59
that at any time, for any reason without warning they can change the
01:05
rules and that can make or break your business. Who am I talking about. You’ve
01:12
probably guessed that organisation’s name is Google and you are playing
01:18
Google’s game. Actually it’s a little unfair to just pick on Google because
01:22
like I say if you’re online and if you’re in business and you’re
01:26
trying to make a success of it online. Then you’re playing Google’s game, you’re
01:31
playing Facebook’s game, you’re playing Twitter’s
01:34
game, LinkedIn’s, Instagram. You name it, you are playing their game and they can
01:38
change the rules. This is a thing that you don’t get told when you start going
01:44
into business, when you start launching your organisation’s and when you start
01:48
trying to make and gain influence online and connect with people and things like
01:53
that. No one tells you that you are playing by a set of rules that you will
01:58
never fully understand. Which is why today I wanted to be the person to say
02:03
this is the name of the game and these are ultimately the rules. Whatever any of
02:10
these companies say about their reason for existing whether that being
02:15
organising the world’s information and making it universally accessible or
02:19
connecting every single person on the planet with every other person on the
02:23
planet. The truth is that regardless of what these companies say, these people
02:28
have one thing at the top of their agenda. Curating and promoting content
02:33
that they think their users are gonna find interesting. So in the case of
02:39
Google this is new, fresh, original content. So whether it’s Instagram,
02:45
whether it’s Facebook, whether it’s Google. The name of the game for them is
02:48
push new, fresh, unique and engaging content to its users and that’s where
02:56
you come in because this is the name of the game. You need to be producing new,
03:00
fresh, original content and feeding Google, feeding Facebook, feeding
03:05
Instagram. And if you do that then they reward you with clicks, with likes, with
03:10
traffic and hopefully some of that you convert into business. That is Google’s
03:15
game. Well I’m calling it Google’s game because I like the alliteration. That is
03:20
the name of the game, if you are online and if you are in business,
03:23
produce new, fresh, engaging content, feed it to Google and you will win. My name is
03:29
Aaron Taylor, I’m helping you to make better decisions and have better
03:33
conversations when you’re buying a website. Until next time.

Share this post