Find us at Six Two, Repton Manor, Repton Avenue, Ashford, Kent, TN23 3GP.
I’m Aaron Taylor, CEO and Co-founder of Six Two and I think the web design industry is broken.
I’m going to help you to make better decisions and have better conversations when you’re buying a website.
I want to shine a light on something that I think is quite unique to my industry and something that I know when we started Six Two we definitely took advantage of. Our industry is full of amateurs with the entry rate to becoming a web designer being as small as owning a laptop, compared to becoming a lawyer which takes 6 years just to practice law.
We’ve got a whole generation, a whole demographic of businesses and entrepreneurs that are trying to buy web design but struggling and failing ultimately because they don’t know the fundamental questions to ask and they don’t know those questions because we haven’t bothered giving those questions to you. We’re leaving our customers behind.
The team here at Six Two are on a mission to empower people with the information they need to make better informed decisions when they are buying a website.
Find out why I think the website design industry is broken by watching my full vlog. Look out for more vlogs to come in the series.
WEB DESIGN IS BROKEN! My name is Aaron Taylor and I’m helping you to make better decisions and have better conversations when you’re buying a website.
Okay I want to shine a light on something that I think is quite unique to my industry and something that I know that when we started Six Two almost eight years ago now, we definitely took advantage of. Our industry is full of amateurs. It is full of rank amateurs with the lowest possible barrier to entry that you have ever come across. I mean it is obscene.
So I was given a talk the other day called ‘web design is broken; here’s how we fix it’ and this is one of the points I’ve touched on so in my talk I said that it takes six years to become a lawyer that’s just just to qualify as a lawyer just to be able to practice law in the UK it takes six years, three years in your degree, another year of like your legal practice course, two years where you’re actually working for a law firm actually like practicing law but that’s kind of like under their tutelage what I said was that in in web design I think you could set up a legitimate web design business in six days.
I think you can do it I think you can learn everything, you can sign up for a Squarespace account, you can learn everything that you need to know about that, you can get your business cards printed and delivered, you can make your own site, you can make some portfolio pieces, get yourself indexed on Google, set up a virtual landline phone number and get everything in place that you need to start selling websites that and a laptop.
That’s what we’re confronted as with as an industry now I’m obviously not saying that we are all amateurs I would definitely not consider myself or anyone on the team in Six Two as amateurs and actually I hang out with other web design agencies guys I really respect that I you know I love the work that they do, they love the work that we do, we get together, we share knowledge, we share our experiences. Yeah, we’re competitors, yeah we pitch up against each other and yeah sometimes you know we’ll bump into each other and be like oh hey I see you won the X, Y, Z pitch, how did it go yeah blah blah.
This at the other it’s all fine and dandy but the problem is that with this low barrier to entry we see market saturation we see everyone pitching up and touting themselves as some kind of web designer we see companies that have no interests no space in web design going oh yeah we’ll do web sites as well because it’s easy just because the tools are easy to use them widely accessible.
I mean paint brushes are easy to come by so a paint it doesn’t mean we’re all artists all of a sudden. As a result we’ve got an industry of of amateurs, we’ve got a whole bunch of amateurs trying to sell what we do and because they’re amateurs, they don’t really really understand the true value that their products and services bring to their customers, they really don’t understand it and so what happens is they say just sell on price and they sell on feature. How many pages you’re on and what colours do you want it to be and all of these things are just consequentials by the by you know it’s not ever gonna help you and your business get to where you want to be.
Another thing that happens because we’re amateurs is that we don’t spend enough time helping people understand what it is we do how it can impact their business what sorts of problems we can solve why it might be appropriate for you and why we might be the appropriate company for you. We’ve got a whole generation a whole demographic of people of businesses of entrepreneurs that trying to buy web design but struggling and failing ultimately because they don’t know the fundamental questions to ask and they don’t know those questions because we haven’t bothered giving those questions to you.
So there we go we’ve got an industry of amateurs and the people that are suffering as a result of it are you guys are you the customers our client and our target audiences these are these are the people that are suffering and this is why I’m making videos like this because I’m gonna shine a light on this and I want to help you guys have better conversations and make better decisions when you’re buying websites. Until next time.
This is episode 1 of Web Design is Broken, a series where our CEO Aaron explores the issues with our industry and helps you to make better informed decisions when it comes to your website. Our company, Six Two, specialises in web design in Ashford Kent.
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