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Six Seconds

How long do you have to capture someones attention on your website?

You’ve got about six seconds to give someone a reason to stay on your website. If you don’t, then they’re gone.

If you can convince them to stay that long, then the chances are they’ll give you several MINUTES of their attention.

But so many businesses fall at the first hurdle, because they don’t give people a clear, immediate and compelling reason to stay on their website. And all that time and effort that they’be spent designing a website goes to waste.

They fail because they aren’t able to succinctly articulate the value they create, or why they’re different/better.

They don’t have a clear value proposition.

But they could. And from my experience, they probably already do… Y’see when people have to write down what they do, why they’re better, it normally goes like this:

Paragraph one: Waffle waffle waffle waffle waffle waffle blah.
Paragraph two: [GOLD] waffle waffle waffle waffle blah.

It’s that first sentence of the second paragraph that’s usually the killer. And that’s what your visitors need to see as soon as they land on your homepage.

Watch the video below or subscribe to our YouTube channel.

Transcript

00:00
Web design is broken and the insurers aren’t even gonna cover it because I’ve
00:07
only got third party go figure. Six seconds, six seconds is all you have
00:16
when a person lands on your website to convince them to stay. Do you know how
00:21
short that is. Six seconds let’s go six, five, four, three, two, one, boom. Like
00:31
literally if you don’t have someone’s attention and if you don’t give someone
00:36
on your website enough of a reason to stay in six seconds then they’re gone
00:42
and that’s it they’re gonna bounce they’re gonna hit that back button. So how
00:46
do you convince people to stay longer than six seconds, you give them a value
00:52
proposition. So what is a value proposition, it’s a statement of the
00:58
value that you’re gonna bring to that visitor. What it isn’t is a slogan. It’s like
01:04
if you go into the Nike website and it said high-performance sports clothing
01:09
and equipment for the new generation of athletes something like that. That tells
01:13
you what they do. So the question is how do you find your value
01:19
proposition. A lot of businesses out there might have this already but if you
01:24
don’t here’s a little trick that you can do to find it and the trick is
01:29
read the content that you’ve written already because so many times what I see
01:34
when I’m looking at people’s websites, when people are asking me for advice
01:38
it’s that they start off when they’re trying to describe their services
01:44
or their product, they describe it normally like two paragraphs. First
01:47
you’ve got like the headline and the headline can normally be thrown away
01:51
then you’ve got like this first opening paragraph about what it is. It’s always
01:55
like airy-fairy and there’s solutions and there’s engagement and there’s
01:59
excitement and all sorts of things like that. And then you get to the second
02:02
paragraph and the second paragraph is like I don’t know if you’ve ever been on
02:06
a creative process where you need to like hammer out some ideas to get to the
02:10
end point and you to go through this process of getting
02:13
all the first ideas out of your head because they’re normally just obvious
02:18
and then once you’ve got those first ideas out of your head then you start
02:22
getting to like the real deeper meaning and so this happens in the second
02:26
paragraph. I’ve seen it time, time, time, time and time again and the first
02:31
sentence of the second paragraph they tend to sum up so beautifully and so
02:35
succinctly what it is they do and what value they bring to their customers that
02:41
you know the amount of times I’ve said okay first sentence of your second
02:45
paragraph take that let’s put that at the top of the page front and centre
02:49
because that is it you have nailed it there. So if you want a nice, quick and
02:54
easy way to figure out your value proposition if you haven’t already got a
02:59
couple of paragraphs worth of content on your website then write a couple of
03:02
paragraphs about what it is you do, why you’re better than the competition, I
03:07
guarantee you the first sentence of the second paragraph you write is gonna nail
03:13
it. My name’s Aaron Taylor I’m helping you to make better decisions and have
03:17
better conversations when you’re buying or improving your website till next time.

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