PPC and CRO

Increase the amount of new customers visiting your site with PPC (Pay Per Click) and the number who enquire or buy with CRO (Conversion Rate Optimisation).

Six Two icons - ppc

What is PPC and CRO?

PPC stands for Pay Per Click and helps to drive more potential customers to your website through putting you straight to the top of search results via adverts. It involves paying a search engine for every click that drives a visitor to your site and managing your keywords and bids for the most cost effective and impactful campaigns.

CRO stands for Conversion Rate Optimisation and helps you to increase the number of visitors who visit your site and go on to enquire or buy through experimenting with different versions of a page and seeing which one converts better. For example, changing something as seemingly trivial as an image could double enquiries.

 

Maximising your returns

It can be a waste of money to invest in PPC if your current site isn’t converting. Equally, there’s no point improving your conversion rate if your website isn’t getting any traffic. PPC and CRO are most effective when run together, which is why we offer combined PPC and CRO packages. Through increasing your traffic and your conversion rate, you get more enquiries or sales from the same spend with Google.