Game Of Websites blog Six Two Tech

How to win the Game of Websites

Welcome to the Game of Websites. You probably didn’t even know you were playing, but you are. You’re playing the game where you compete with other websites for clicks, shares, comments and custom.

The companies and organisations that get the traffic, convert their visitors and get linked are the ones that focus on making their websites more useful than anyone else’s. What does that mean for you? It means you the more information and content you create the better.

In the end, the way to win the game appears simple: make your website more useful than your competitor’s sites. Give your audience more stuff than the everyone else in your industry. Give them the information they need to work through their challenges, identify their symptoms and solve the problems their facing. In the end they will reward you with their trust, referrals and business.

To find out more, watch the full video below or subscribe to our YouTube channel here.

Transcript

00:00
WEB DESIGN IS BROKEN That was a lot harder than it looked!
00:08
And then don’t worry; it was a terrible pencil anyway… Today we are going to talk
00:15
about how to win the game of websites: that is how to actually make yourself
00:24
stand out in the crowd online. This whole thing came around when
00:29
I was giving a talk recently called ‘Empower Your Website Empower Your
00:34
Business’ What I was trying to do was help people understand that the
00:40
difference between some of the most successful companies online and
00:46
everyone else. What I did was talk people through how to delegate responsibility
00:54
to their website to get their websites working for them as a more effective
00:59
member of their team, not just being a shopfront but actually being a
01:04
salesperson and, a promotional person and things like that. When I asked the
01:08
audience a few things that they want their websites to help them do one of
01:12
the things that got the biggest kind of consensus was stand out: they wanted
01:17
their websites to help them stand out. We talked around this for a little bit
01:21
and we took some examples from what I consider to be standout websites I’ve
01:29
seen in and around the industry and also that I’ve had the privilege of working
01:33
with. One of the things that it dawned on me during that which was so remarkably
01:41
simple so unimaginably obvious was what I think is the real key to winning this
01:48
game of websites: you ready for this? Make your website more useful than the
01:55
competition’s. That’s it that’s it: make your website more useful than the guy
02:01
next door, then the big multinational player. How do you do this? Well it’s
02:08
pretty simple: give people more content then anyone else is really willing to do
02:15
Some of the most remarkable websites to stand out not because they’re winning
02:20
awards for some fantastic cutting-edge design, but because they’re just way more
02:26
useful then then the next guys. Look at it like this
02:31
Amazon at its core is an e-commerce website but it is way more useful why
02:38
because they stocked way more products: they go to the ends of the earth to make
02:42
a product ecosystem that means that you can buy literally everything from A to Z.
02:47
On a much smaller scale for you as a smaller business as a medium-sized
02:52
business you’ve got to remember that people are going to your website not
02:57
because it looks great but because they’ve got questions they need
03:00
answering they’ve got problems that they want to try to solve,
03:04
they’ve got symptoms that they need to identify, so you’ve got an opportunity as
03:10
a business to give people more information than your competition is
03:15
willing to, and that will make your website you more useful than the
03:20
competition. And that is how you win the game of websites. My name is Aaron Taylor
03:26
and helping you to make better decisions and have better conversations when
03:30
you’re buying a website. Until next time…

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