Walter Geering Hotel Supplies

Walter Geering Hotel Supplies is an established supplier of quality hospitality products. The e-commerce site we created has helped to increase organic traffic by 80% and driven online sales.

  • E-commerce website
Geerings logo Six Two Tech
Background

The challenge

The old website for Walter Geering Hotel Supplies no longer reflected their evolving business. They approached us to completely redesign it to improve brand recognition and sales.

“Six Two’s research into our business and where it was going was both thorough and invaluable. The team are highly skilled, full of ideas and an asset to their clients.”

Adam Geering Director, Walter Geering Hotel Supplies
Geerings Macbook Six Two Tech
E-commerce

Driving sales

We designed an easy to use e-commerce site that enables customers to purchase the Walter Geering range of hospitality products online. The use of white space combined with colour on key buttons such as ‘add to basket’ and ‘checkout’ helps draw customers’ attention to calls to action and keeps them in the buying process.

Clearly communicating ‘next day delivery’ alongside each product encourages conversions and security symbols for the payment provider helps customers feel safe to make a purchase, all of which combined help to drive online sales.

22% increase in time on page

Geerings iphone Six Two Tech
SEO optimisation

Increasing traffic

The more traffic an e-commerce site gets, the more sales it can generate. We built the Walter Geering Hotel Supplies website to be SEO friendly to help maximise its visibility and rankings in search results. The underlying structure provides a robust, optimised and fast-loading platform that adheres to SEO best practice. It is also fully responsive on mobile and tablet devices which is essential for being found in mobile searches.

As a result, the number of organic and total visits to the website has almost doubled.

80% increase in organic visitors

72% increase in total website visits

“It’s been a pleasure to work with Six Two. They’ve created a fantastic site that looks great, is easy to update and easy for customers to find what they want.”

Adam Geering Director, Walter Geering Hotel Supplies