Envirograf is the UK’s leading manufacturer of passive fire protection and prevention products. Envirograf’s new website has transformed the customer experience with products that are easy to find and buy online.

  • E-commerce website
Envirograf logo Six Two home page

The challenge

Envirograf manufactures a range of about 140 passive fire protection and prevention products. Their old website made it difficult for customers to find products and product information, meaning their support team received a significant number of calls from customers who couldn’t navigate their website.

Envirograf wanted a complete redesign to improve the customer experience and enable customers to buy products online.

Envirograf ipad Six Two Tech client

Simplifying the journey

We quickly identified that a significant problem with the old site was the navigation. Its structure mirrored printed collateral, but this wasn’t working online with so many products in the range.

We worked with Envirograf to classify their products into intuitive categories and subcategories so that customers can easily find a product. Where subcategories had lots of products, we introduced filters to quickly refine the search. We also built a product search that enables search by keyword, or product number, which is how existing customers usually refer to products.

Envirograf’s products have a lot of associated information relevant to different customers. To make it easy to find this information without overwhelming customers, we designed a simple expandable layout with everything accessible in one place so customers don’t have to scroll down long pages.

Zero calls from 'lost' customers

“Having a wide range of products in a market that’s not familiar to everyone was causing a navigation problem on our (old) website. We no longer receive calls from customers who are lost on our website.” 

Tomasz Krolak Web/Graphic Design Co-ordinator, Envirograf
Envirograf iphone Six Two Tech client

Online sales and CRM integration

For products that can be purchased online, we designed a streamlined ordering process powered by WooCommerce.

We integrated the e-commerce platform with Envirograf’s bespoke CRM system so that details of enquiries and orders are automatically added when an enquiry form is completed or a product is purchased, saving their admin team from manually copying and pasting.

“We decided to go with Six Two Design as their professional approach and customer focus were second to none. We recommend Six Two Design to anyone who is looking to have a professional, easy to navigate website.”

Tomasz Krolak Web/Graphic Design Co-ordinator, Envirograf