Cripps

Cripps is the largest law firm in the south east. Since taking on their website we’ve helped increase traffic by 69%, doubled site speed and reduced website admin.

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The challenge

Cripps is the largest law firm in south east, with over 350 members of staff across three offices in London and Kent.

Cripps approached us in 2014 to take over their website. It looked good but it wasn’t integrated effectively with WordPress, meaning updating content could be complex and time consuming. They also had nine separate blog sites with thousands of individual blog articles.

The brief was to bring all their content under one roof, make content updates more efficient and improve the user experience.

“Your customer service is a breath of fresh air.

Mike Burton Chief Technology Officer, Cripps
Cripps Macbook Six Two Tech client

Increase in traffic

Cripps have written an impressive number of blog articles on numerous topics. Due to the organic way that these blogs grew, it resulted in nine separate blogs over four different platforms with thousands of individual blog articles.

We successfully orchestrated and executed the complex migration of these thousands of blog articles, with URL redirects to maintain their SEO value, into a newly designed centralised blog to provide customers with access to all of Cripps’ expertise in one place, helping to increase traffic by almost 70%.

69% increase in website traffic

“Thank you for all your time and the efforts on our blog integration project – it was a big ask to a short deadline. You and the team have been brilliant throughout.”

Ruth Napier Director of Business Development & Marketing, Cripps
Cripps ipad Six Two Tech client 2

Reducing admin and boosting speed

When we started working with Cripps, managing their website content was a time intensive and frustrating process for them. Changing just one testimonial meant updating the site in numerous different places, and removing references to an employee who had left was a time-consuming task. We centralised duplicated content into one editable area in WordPress to eliminate redundancies. We then built custom reports so Cripps can stay on top of over 350 employee profiles and legal content review dates.

To improve the user experience, we optimised the existing code and images and moved the site to our ultra fast server. This more than doubled the speed of the site and achieved a sub 1.2 seconds load time, meaning happier visitors and improved SEO.

117% increase in speed