Six String Fingerpicking

Designing a slick and engaging website for online guitar lessons

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The brief

Six String Fingerpicking was founded by Chris Murrin, a British guitar teacher wanting to help students and people all over the world master the art of finger style guitar.

Their previous website had slow loading times, an outdated design, restricted layouts and limited how they could grow the site’s catalogue of lessons.

Six String Fingerpicking contacted our professional web agency in Kent to design a brand new website that would integrate with their MailChimp list, allow users to easily search and find lessons, and give them more flexibility to create new web pages.

Our results

We designed a new WordPress website that has achieved:

  • Improved user experience – the additional search functionality and category filters makes it easier for users to find a song they want to learn – resulting in a 21% decrease in the site exit rate YoY.
  • Increasing mobile engagement – a key objective for them was to design a responsive website, optimised for their mobile users. By doing this we’ve seen mobile users increase pages viewed per session by 18% and average session duration by 17%.
  • Customisable & easy to update – we created a library of flexible elements, making it easy for the Six String Fingerpicking team to update existing content and create new pages on the site – adding new songs to the catalogue each week.
  • Difficulty ratings – they wanted an easy way to show students the difficult rating attached to each song so we designed a rating system to help users pick the right song for their skill level.

If you’re looking for a fully editable, professionally designed website for your business, let’s start a conversation and find out how our team can help you.

"We’ve received some positive feedback on the layout being much more straightforward, so that’s really good to hear. And it’s certainly easier for us to create the posts."

Chris Murrin, Founder of Six String Fingerpicking

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