ITL Group is a contract design and manufacturing organisation that provides end-to-end solutions for complex medical, diagnostic and analytical systems. Simply put, they bring instruments to life.
Their previous website was 4 years old and somewhat outdated. They weren’t happy with the design, functionality, editability and overall performance and felt they were falling behind their competitors.
ITL approached our professional web designers in Kent to design a brand new website that would enhance customer experience, modernise their image and better reflect what they do and who they are.
We designed a new bespoke website on a WordPress platform which has helped ITL in a number of ways:
- Modern and memorable impact – the site has a unique design which takes elements from their logo and branding to create a new visual identity that helps them stand out from their competitors
- Improved user experience – the improved design has helped decrease the bounce rate by an impressive -67.68%, increase the number of pages customers visit per session by 28.69%, and increase the number of returning visitors by 4.2%.
- Easier to update – their previous site used Expression Engine which proved difficult to use when editing their site, luckily their new site is fully editable through WordPress – keeping text and images updated is easy with clear layouts that show where to make relevant changes.
If you’re looking for a fully editable, mobile optimised, professionally designed new website for your business, let’s start a conversation and find out how our team can support you.