Farm Machinery

Generating new online revenue streams for a nationwide magazine

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The brief

Farm Machinery have a nationwide magazine which advertises suppliers and sellers of agricultural equipment. Their old website was outdated, difficult to use and had several security issues.

Farm Machinery approached our web design agency in Kent to design a brand new modern website to give users a better experience, support aggregate listings and develop new online revenue streams.

Our results

We designed and developed a bespoke website on a WordPress platform, and achieved:

  • New online revenue streams from paid advertising spots on the website for dealers and premium paid listings for private sellers.
  • Bulk listings via API feeds – dealers previously didn’t advertise stock on Farm Machinery due to the admin time in listing, updating and removing hundreds of items. Our API feed pulls data from the dealers’ internal systems directly onto Farm Machinery, giving dealers enhanced exposure and users access to hundreds of extra listings.
  • Reduced admin time – by building a new bulk export feature, Farm Machinery’s design team can export the data for all listings within a given time frame in just a few clicks, savings hours each month and reducing human error.
  • Improved user experience – since improving the process for private sellers to list their items for sale, there has been a significant drop in listings submitted via post, and an improved bounce rate.

If you’re looking for a web design partner who can advise on your digital strategy and competently handle the more complex side of web development, get in touch with our team today – we’d love to find out more.

"You act very professionally which is rare in the web design sector."

Clive Rabson, Manager, Evegate Publishing

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