Farm Machinery

Pulling stock from multiple systems into a centralised listings website

Back to case studies

The brief

Farm Machinery wanted to display all farm machinery equipment for sale across the UK in just one site. However, the larger dealers simply didn’t have time to list, update and remove hundreds of items on an ongoing basis. Our expert web design in Kent team suggested that an API integration could solve this issue.

Our results

We built an API integration into Farm Machinery’s bespoke WordPress website. Dealers can connect their internal stock systems with the API, meaning their stock items are automatically pulled across in bulk on a daily basis, without any ongoing effort from the dealer:

  • API integration: in bulk, each item’s title, category, price and description is pulled from the dealers’ various internal stock management systems into the Farm Machinery website.
  • Detail and status updates: if any changes are made on the dealers’ internal systems (e.g. if an item’s description is changed or the item is sold) the Farm Machinery website is also updated so the two stay in sync.

Hundreds of stock items are pulled via API from dealers’ internal systems on a monthly basis, making Farm Machinery into one of the biggest listing websites for its sector.

If you have an WordPress API integration project you need some expert help with, get in touch with our team today.

"You act very professionally which is rare in the web design sector."

Clive Rabson, Manager, Evegate Publishing

Related case studies