Big impact visuals and simplified user journeys for an e-commerce store

The brief

Anvil 8 Games is a tabletop gaming company, based in the USA. The old website was – in their own words – a mess. Visually, the branding was all over the place, and complicated navigation and convoluted user journeys resulted in a poor customer experience.

They approached our web designers in Kent to create a new e-commerce website that was easy for customers to use and visually in line with their brand.

Our results

We created a bespoke website using a WooCommerce e-commerce platform. After launching, we achieved:

• More customers staying – a reduced bounce rate resulted in more customers staying on the website rather than leaving.
• Customers stayed for longer – an increase in the amount of time on site as a result of a more engaging experience.
• Customers explored deeper – better calls to action and user journeys resulted in an increased pages per visit.

The website showcases the imagery in full screen modern format, allowing each individual game’s branding to shine through, whilst maintaining Anvil 8’s overall company identity.

If you’re looking for an experienced WordPress and WooCommerce agency, please get in touch to discuss your project – we’d love to explore how we could support you.